A RSA Design competition titled Giving and Getting the brief was to choose an existing charity and design a means by which it can increase its fund raising and other resources. Make it easier for people to give, or make it easier for charities to ask – or both.
The design was initialised after realising that charity collection boxes are not very prominent and are unable to communicate information about the charity and their actions, they don’t prompt you to donate because the boxes look so uninteresting, unsecure and unnoticeable.
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